About the brand ❤️
Surreal is a UK-born cereal brand reimagining nostalgic breakfast bowls for grown-ups. Made by JK Labs Ltd in London, Surreal swaps sugar for high protein, low-carb recipes that are plant-based and gluten-free, without losing the child-like fun. Known for cheeky LinkedIn-first marketing and bold flavours like Cocoa, Cinnamon, Frosted and Peanut Butter, the brand champions satisfying nutrition with zero sugar and 12–14g protein per serving. From playful copy to clean labels, Surreal turns everyday breakfast into a smarter, smile-inducing ritual.
Founded: 2021
Headquarters:
20–22 Wenlock Road, London, England, United Kingdom of Great Britain and Northern Ireland (the)
Owner: JK Labs Ltd
https://eatsurreal.co.uk/
