About the brand ❤️
The Body Coach is a British digital fitness and wellbeing brand founded by fitness coach and author Joe Wicks, also widely known by the same name. Originating from his early social media content featuring quick workout videos, healthy recipes and his signature High Intensity Interval Training (HIIT) philosophy, The Body Coach has evolved into a global lifestyle platform. Wicks launched structured programmes such as the popular 90 Day Plan and expanded the brand into a subscription‑based fitness app that delivers personalised workouts, meal plans and progress tracking tools to users around the world. The brand gained significant attention during the COVID‑19 pandemic with the PE with Joe YouTube series, which encouraged physical activity for families and streamed to large audiences internationally. The Body Coach now encompasses digital training, media content, books and community engagement, promoting accessible fitness, nutrition and wellbeing. It operates from the UK with Wicks as its leading figure and continues to grow its digital presence and user base.
Founded: 2014
Headquarters:
Kingston upon Thames, England, United Kingdom of Great Britain and Northern Ireland (the)
Owner: Joe Wicks
https://www.thebodycoach.com/
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