About the brand ❤️
Vegeta is a well-known Croatian brand of savoury seasoning made from a blend of dehydrated vegetables, spices, salt, and flavour enhancers. Developed in 1958 in the laboratories of Podravka d.d. in Koprivnica and first marketed in 1959 as “Vegeta 40,” it quickly became a staple condiment across Eastern and Central Europe and then expanded to global markets. Vegeta is primarily used to add flavour to soups, stews, sauces, meats, and vegetables, and is admired for its rich, umami-enhancing profile. Over the decades it has diversified into various formulations, including versions without added MSG, aiming to cater to different culinary preferences. The brand’s enduring popularity has made it one of Europe’s best-selling dehydrated seasonings, widely recognised in many countries with a long tradition of cooking with dry spice blends. Vegeta continues to be produced by Podravka and sold in supermarkets and groceries around the world, maintaining both its regional heritage and international appeal.
Founded: 1959
Headquarters:
Koprivnica, Croatia
Owner: Podravka d.d.
https://vegeta.com/
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