About the brand ❤️
NASCAR (National Association for Stock Car Auto Racing, LLC) is a major American auto racing sanctioning and operating organization, best known for stock car racing. Founded in 1948 by Bill France Sr. to standardize and promote stock-car competition in the United States, the company grew from regional roots to become one of the world’s leading motorsports brands. Headquartered in Daytona Beach, Florida, with significant operations in North Carolina, NASCAR sanctions hundreds of races annually across multiple series, including its premier NASCAR Cup Series. It is privately owned by the France family, with Jim France serving as Chairman & CEO and a long heritage of family leadership shaping the sport’s direction. NASCAR events draw millions of spectators and a global television audience, and the brand encompasses merchandising, digital media, licensing and major sponsor partnerships, making it a cornerstone of American sporting culture.
Founded: 1948
Headquarters:
Daytona Beach, Florida, United States of America (the)
https://www.nascar.com/
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