About the brand ❤️
Noom is a U.S.-based technology and wellness company founded in 2008, headquartered in New York City. Co-founded by Saeju Jeong and Artem Petakov, the company offers subscription-based services through a mobile app focused on weight loss, behavior change, fitness, and mental health. It combines psychological principles (including elements of cognitive behavioral therapy), human coaching, personalized goal setting, and tracking tools to help users build sustainable healthy habits. Over time, Noom expanded beyond weight management to address stress, wellness, and chronic health risk prevention. It has been praised for its behavioral approach but also faced criticism about some of its coaching practices, data transparency, and subscription policies.
Founded: 2008
Headquarters:
New York City, New York, United States of America (the)
Owner: Saeju Jeong and Artem Petakov
https://www.noom.com/
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