About the brand ❤️
Skittles is a globally recognized brand of multicolored, fruit-flavored candies, known for their hard sugar shells imprinted with a small “S” and chewy centers. Originally introduced in 1971 in the United Kingdom, the confection quickly gained popularity abroad and began U.S. production by 1982. Today Skittles are produced and marketed by Mars Wrigley, a division of the American food giant Mars, Incorporated, and sold in markets worldwide. The brand’s iconic slogan “Taste the Rainbow” highlights its wide array of flavors and vibrant packaging, helping make it one of the best-selling non-chocolate candies globally. Over the decades, Skittles has expanded its lineup to include sour varieties, gummies, and limited-edition flavor mixes while continually engaging consumers through quirky and bold marketing campaigns. The candies appeal to a broad audience with their sweet, tangy taste and colorful presentation, and remain a staple in confectionery aisles internationally.
Founded: 1971
Headquarters:
McLean, Virginia, United States of America (the)
Owner: Mars Wrigley
https://www.skittles.com/
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